minute workers

Sunday, December 19, 2010

Your Site Content Optimization

  • Website content optimization should be unique like it should be not copied from any other web sites.
  • Search engines (Google, Yahoo, Msn etc,) like unique content.
  • Website content should be Search engine friendly and user can understand easily.
  • Replace the keywords with grammar like it, this, that etc. and use less grammar in the content.
  • Use sub-headings and point to point in content with case studies and examples.
  • Avoid tricks to cheat the search engines and to improve the page rank.
  • A good rule for writing a unique content think your self that whether the content is comfortable to the user and you are explaining the correct topic to the users.
  • Think about the keywords which is use full to the users, to accesses your web pages in the search engines .Make sure that those keywords should related to the content.
  • Optimize your web site with primary and secondary keywords in your website content so this helps to pull your data in the search engines and you can rank easy for those keywords.
  • Avoid images and use text to display the names, content, or links. The spiders or crawlers don’t recognize text contained in images.
  • Bolded or Underlined the keywords in the website content maximum 4 times in the web page by this you can increase the important of the keywords in the content.

Meta Keywords Optimization

The Meta keywords tag is placed within <HEAD></HEAD> tags just before the <BODY> tag of the HTML in the Webpage. Major search engines including Yahoo, Google recommend the use of the Meta keywords tag. Meta keywords tag consist the list f important keywords that the search engine spiders or crawlers or bots can read and relate to the webpage. Pick up the most important keywords for inclusion in the Meta keywords tag. Separate the keywords in the Meta keywords tag with commas. Make sure that the keywords used in the Meta keywords tag are the same keywords used within the webpage. Never use any trademarks as keywords in the Meta keywords tag, trademarks are protected by law and should not be used without permission even within the Meta tags which are invisible to the visitors.

How to Write Meta Keywords Tag:

  • Meta keywords are two types, primary keywords and secondary keywords.
  • Primary Keywords means related to header of the content and secondary keywords means related keywords to the primary keyword
  • Primary keyword fallows the secondary keywords. Example given below: Meta keywords tag, Meta keywords, seo Meta keywords tag, Google Meta keywords tag and etc.
  • When you are writing the keywords in the Meta tags it should contain maximum of 30 keywords or 180 characters.
  • Use the Keywords to increases the traffic of your web site. Identify and use those keywords in the content which is typed by the users in the search engines search bar.
  • Understand your users concerns by analyzing the keywords that they are using.
  • Using Keywords tools like Inventory overture and Google Adwords and Google suggest useful to know the keywords density like Inventory overture provides information on how many times the keyword is used by the users in a month.
  • Google Adwords provides information on C.P.C (Cost per Click) and related keywords.
  • Google Suggest provides information on visitors uses keywords and the competitors list for those particular keywords.

SEO and Google Tips for Writing Meta Keywords Tag:

  • Each keyword should not be repeat more then 3 times in the Meta keywords tag.
  • If you want to rank for a particular keyword like keywords, for this keyword there are more competitors in the web site so over come this competitors you have to use the 2 or 3 words keywords in the Meta Tags. Like Meta keywords tag.
  • If you want to rank for a particular keyword like keywords, for this keyword there are more competitors in the web site so over come this competitors you have to use the 2 or 3 words keywords in the Meta Tags. Like Meta keywords tag.

Meta keywords Tag Html Syntax:

  • <META NAME = “Keywords” content=” primary keywords fallows secondary keywords>.

Keyword Stuffing

Keyword stuffing is considered unethical. This involves packing keywords into a web page's content and meta tags to obtain maximum search engine ranking for those particular keywords or phrases. By overstuffing a webpage with keywords you could end up being penalised by Google.

Keyword stuffing and SEO
Content should always be topical and relevant and not duplicitous and underhand. Some unscrupulous SEO writers add words that are commonly searched online, such as ‘sex' to attract traffic. The battle for the top ten Google ranking is an intense one, and there is SEO techniques that can work and still be considered ethical. If you use underhand methods, you could be removed from Google altogether. Google has to stay on top of underhand keyword use because it would lose its effectiveness if irrelevant sites popped up at the top of its rankings. Google therefore are quick to act on any methods that are underhand.
Getting the balance with keyword stuffing

So how do you get the right balance? Using keywords extensively in copy is okay as long as the keyword density isn't too high. It's considered around 3 to 7% is passable, but reach 10% density and you will look like you're keyword stuffing. One clue to keyword stuffing is if the copy does not read clearly and smoothly or make complete sense. Forcibly inserting keywords at a high density will skewer the readability. Google impose penalties on pages they find that are over stuffed or over-optimized.

Watch your Keyword Density
Using keyword density skilfully then is important – using keywords in the title, opening paragraphs and headings helps, although again you should try not to overstuff. Using synonyms or related words can help. The key is to write for web users first and foremost and not just for Google spiders. The basic SEO rule is that ‘content is king'. Achieving keyword optimization to top the search results and being penalized for over stuffing is a fine balance. Using keywords in links or anchor text, domain names and files will help Google ranking if used correctly.
Keyword Stuffing - Counterproductive

Excessive keywords can simply end up alienating the user and being counterproductive. Keyword stuffing can also impact badly on your site's ranking, so it's important to focus on creating useful, content-rich information led copy that uses keywords in appropriate quantities and in the right context.
Remember, if you violate Google's webmaster guidelines you risk your Google ranking. For the best optimization, create original, useful and relevant copy.

For More and Useful information you can take a look out here, Great source for Google Stuff